Built By Riders, For Riders.
Bent. Twisted. Flattened. Still riding
WHY ALTURO?
We're based in Valemount, BC . This isn't a brand built in a boardroom. It's built by a rider, for riders, one drop at a time. No hype. No gate keeping. Just gear that holds up and a community that rides.
MOUNTAIN BIKE EYEWEAR & APPAREL • VALEMOUNT BC
SEE EVERYTHING AND SEND IT.
ALTURO RIDE CO. - Built for real riders out of Valemount BC.
FEATURED
The Alturo Fritz features a lightweight, high-coverage frame with a dark mirrored lens designed for bright conditions and long days outside. UV400 protection, secure fit, and a clean aggressive look. Whether you’re on the bike, on the trail, or just out in the sun, these are made to perform without the premium price tag. Details:
• UV400 protection
• Lightweight sport frame
• Mirrored lens
• Secure, comfortable fit
Alturo Flux
These are built for our mini shredders!
Designed sports kids glasses uv400 polarized mirror lens.
• 65% cotton and 35% polyester
• Heather colors are 60% cotton and 40% polyester
• 100% cotton exterior
• Fabric weight: 7.0 oz/yd² (237 g/m²)
• Side-seamed construction
• Tightly knit
• 2-panel hood
• Ribbed cuffs and waistband
EARLY ACCESS
NEW GEAR DROPS HERE FIRST.
Goggles, apparel and more are on the way. Get on the list and you’ll hear about it before anyone else.
No spam. Just gear updates when you need them.
ALTURO RIDE CO. — BUILT FOR THE RIDE.
We're live. Sunglasses and kids shades are in stock and shipping now. Goggles are open for pre-order, with apparel and more landing soon.
Built by riders, for riders.
RIDE HARD. EXPLORE MORE.
AMBASSADOR PROGRAM
YOU RIDE.
WE’VE GOT YOUR BACK.
Goggles, apparel and more are on the way. Get on the list and you’ll hear about it before anyone else.
Gear Discounts
Product access before it drops publicly.
Community
Riders across BC and beyond.
Lifetime Guarantee
Ride it hard. We've got you covered.